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What are the procedures and costs for opening a cross-border e-commerce store on AliExpress?

| 2Person Answer

速卖通跨境电商的开店流程及费用如下:

第一步,注册认证。首先,速卖通卖家需要在速卖通平台注册一个企业账号,这个账号将会是之后店铺的登陆账号,卖家们一定要在注册的时候保留好注册时所用到的信息。然后进行企业支付宝认证,这一步将会把我们的店铺和企业支付宝绑定起来。

第二步,类目准入。在完成上一步的操作之后卖家就需要选择自己的速卖通店铺的销售计划,销售计划分为基础销售计划和标准销售计划。一般情况下,新手卖家建议选择基础销售计划即可。选择店铺类型、经营品类和商标,速卖通的店铺类型分为专卖店,专营店和官方店,卖家需要按照需求来提供不同的注册材料,若经营品牌需要完成商标资质申请。之后等待速卖通审核(最长审核时间为10个工作日)。

第三步,在通过审核之后,支付相应店铺的注册费用,店铺的注册就完成了,这个时候,卖家就能够在店铺中发布自己的产品了。

二、速卖通开店费用:

1、保证金

一般类目的保证金在10000,真人发保证金比较高,在50000,电子烟和手机保证金是30000,一些特殊类目保证金是需要具体咨询速卖通官方,保证金随时可以取出来。

2、商标费

商标注册申请,费用一般300-500左右都能搞定,为的就是能够打造自己的品牌,加深买家的印象。

3、类目佣金

这个指的是速卖通会根据店铺的销售额扣除一定比例的佣金,类目不同佣金不同,一般控制在5-8%之间。

4、营销费用

想要自己店铺的商品能被更多消费者看到并购买,需要投入一定的运营成本。速卖通平台有两个主要的营销手段,一是直通车,这个功能会将你的商品尽可能优先展示给消费者,速卖通平台会在买家点击所展示的推广商品时,对卖家收取一定的推广费用;另一个就是联盟营销,平台也要收取一定的佣金。

Professional answer

C

互联网电商科技君

喜欢说实话的西装,耿直不是我的错

The procedures and costs for opening a cross-border e-commerce store on AliExpress are as follows:

The first step is registration and certification. First, AliExpress sellers need to register a corporate account on the AliExpress platform. This account will be the login account for the store in the future. Sellers must keep the information used during registration. Then carry out corporate Alipay certification, which will bind our store to corporate Alipay.

The second step is category access. After completing the previous step, sellers need to choose their own AliExpress store sales plan. The sales plan is divided into basic sales plan and standard sales plan. In general, novice sellers are advised to choose the basic sales plan. Select the store type, business category and trademark. AliExpress store types are divided into specialty stores, franchise stores and official stores. Sellers need to provide different registration materials according to their needs. If they operate a brand, they need to complete the trademark qualification application. Then wait for AliExpress to review (the longest review time is 10 working days).

The third step is to pay the registration fee of the corresponding store after passing the review. The store registration is completed. At this time, the seller can publish his own products in the store.

2. AliExpress store opening fees:

1. Deposit

The deposit for general categories is 10,000. The deposit for real people is relatively high, at 50,000. The deposit for e-cigarettes and mobile phones is 30,000. The deposit for some special categories requires specific consultation with AliExpress officials. The deposit can be withdrawn at any time.

2. Trademark fee

The trademark registration application fee is generally around 300-500, in order to build your own brand and deepen the impression of buyers.

3. Category commission

This refers to the commission that AliExpress will deduct based on the sales of the store. The commission varies for different categories and is generally controlled between 5-8%.

4. Marketing costs

If you want your store's products to be seen and purchased by more consumers, you need to invest certain operating costs. AliExpress has two main marketing methods. One is the through train, which will give priority to displaying your products to consumers as much as possible. When buyers click on the displayed promotional products, the AliExpress platform will charge sellers a certain promotion fee; the other is affiliate marketing, and the platform will also charge a certain commission.

电商焦点

聚焦电商新闻资讯,干货分享,独特的视角,独特分析尽在电商焦点

The fees and conditions for joining AliExpress are as follows:

1. A deposit of 10,000 yuan is required for joining the platform, which can be refunded if you stop doing business later; the platform charges a commission of 5%-8% for each category.

2. The basic information required for new merchants are:

1. Email account password

2. Mobile phone number

3. Photo of company business license (Note: individual business owners are not allowed)

4. Photos of the front and back of the legal person's ID card

5. Legal person's Alipay or corporate Alipay

6. Trademark (authorized ones need a trademark authorization letter)

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