1、做好速卖通店铺优化
速卖通店铺优化包括图片美工,速卖通店铺装修,关联营销,店内打折促销等。要充分结合各方面因素,打造出美观有吸引力的店铺,如果说之前是开门迎客来就有生意的话,以后则需要想办法让客户在你的店铺里面待更长的时间,来更多的次数。
2、商品质量
速卖通商家一定要注重商品质量,对产品品质方面的要求会越来越高,只有高质量的产品才有出路,店铺的流量也会变多。
3、利用速卖通平台活动
速卖通平台是众多电商平台中活动最多的,没有之一,速卖通为每次的大促活动的引流,耗资巨大,成交也明显。作为卖家,一定要充分利用平 台的各种规则,把流量引入自己的店铺,进而转化为实际的销量。较之于之前速卖通运营中可以不用特别关注平台活动也会产生一定的销量,之后则需要格外重视平台活动,只有这样,才不致于在下一步发展中掉队。
4、主动引流和站外营销
当卖家越来越多,站内流量明显不足时,想运营好一个店铺,就必须主动出击,结合自己可利用的资源,去主动从站外引流到自己的店铺,比 如Facebook Twitter Youtube都是不错的流量来源,而确实已经有不少卖家,通过主动引流的方式得到了显著的销量拉升。而这就要考验卖家的站外营销能力了。
最后速卖通商家还利用速卖通营销邮件,利用这个功能,推荐买家订阅您的店铺,就可以让买家在第一时间了解您的最新产品,从而提升店铺的访客量以及流量!
1. Optimize AliExpress stores
AliExpress store optimization includes picture design, AliExpress store decoration, related marketing, in-store discounts and promotions, etc. It is necessary to fully combine various factors to create a beautiful and attractive store. If you can get business by just opening the door to welcome customers, you need to find ways to keep customers in your store for a longer time and come more times in the future.
2. Product quality
AliExpress merchants must pay attention to product quality, and the requirements for product quality will become higher and higher. Only high-quality products will have a way out, and the store traffic will also increase.
3. Take advantage of AliExpress platform activities
AliExpress platform is the most active among many e-commerce platforms, without a doubt. AliExpress is the drainage for each big promotion activity, which costs a lot and the transaction is also obvious. As a seller, you must make full use of the various rules of the platform to introduce traffic into your own store, and then convert it into actual sales. Compared with the previous AliExpress operation, you don’t need to pay special attention to platform activities and you can still generate certain sales. In the future, you need to pay special attention to platform activities. Only in this way can you avoid falling behind in the next step of development.
4. Active traffic diversion and off-site marketing
When there are more and more sellers and the traffic on the site is obviously insufficient, if you want to operate a store well, you must take the initiative to combine your available resources to actively divert traffic from outside the site to your own store. For example, Facebook, Twitter, and Youtube are all good sources of traffic, and indeed many sellers have achieved significant sales growth through active traffic diversion. This will test the seller's off-site marketing capabilities.
Finally, AliExpress merchants also use AliExpress marketing emails. Using this function, they recommend buyers to subscribe to your store, so that buyers can learn about your latest products at the first time, thereby increasing the number of visitors and traffic to the store!