What is the normal conversion rate of Douyin live broadcast?
抖音直播间转换率便是具体观看直播的总数和提交订单总数中间的占比，这一占比应当越高越好，至于多少算正常，这个要看直播的产品所属栏目。
不同的行业不同的类目，抖音直播间的转化率是不一样的，所以，并不能一概而论，我们要看自己的类目的平均转化率，如果转化率在这个平均转化率左右，基本都是正常的。
Professional answer
The conversion rate of Douyin live broadcast room is the ratio between the total number of live broadcasts and the total number of orders submitted. The higher the ratio, the better. As for how much is normal, it depends on the column to which the live broadcast product belongs.
The conversion rate of Douyin live broadcast room is different in different industries and categories, so we can't generalize. We need to look at the average conversion rate of our category. If the conversion rate is around this average conversion rate, it is basically normal.
A Douyin store click-through conversion rate of 70% is normal, which means it is qualified. If the click-through rate of a Douyin store is lower than 70%, the link will be removed. If the store's DSR is lower than 4.5 or the positive review rate is lower than 80%, the selection will be closed. If the store's DSR is lower than 4, the store will be closed. The positive review rate and DSR can be improved by making up orders.
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