同样的商品,京东贵的原因
一、准入门槛不同
1、淘宝店卖家只需要缴纳保证金就可以,不需要其他费用,入门简单。
2、而京东的话需要缴纳平台手续费、年费,价格肯定会不一样。天猫收取年费,交易成功还会扣除百分之五的平台手续费。
二、客户群不同
京东和淘宝属于两个不同的客户群,一般喜欢在京东买东西的客户都很少在淘宝买东西,这就是平台认可度,很多人认为京东比某宝靠谱,所以京东卖家即使标价稍高,依然会有人选择在京东购物,抓住了消费者心理。
三、物流成本
京东的物流成本是非常高的,这些成本是会分担到商品城之中,淘宝卖家这种成本非常低,其次京东还有个库存成本,淘宝卖家是不存在或者非常低的,京东仓储费管理费物流费,这些成本最终都是转嫁到消费者身上。
京东自营的是真货。 京东你买什么都有发票。正规,有问题退换,还是以后保修都好。
The same product is expensive on JD.com
1. Different entry barriers
1. Taobao sellers only need to pay a deposit, no other fees are required, and entry is simple.
2. JD.com needs to pay platform fees and annual fees, and the prices will definitely be different. Tmall charges an annual fee, and a 5% platform fee will be deducted for successful transactions.
2. Different customer groups
JD.com and Taobao belong to two different customer groups. Generally, customers who like to buy things on JD.com rarely buy things on Taobao. This is the platform recognition. Many people think that JD.com is more reliable than Taobao, so even if JD.com sellers mark their prices slightly higher, some people will still choose to shop on JD.com, which has captured the psychology of consumers.
3. Logistics costs
JD.com's logistics costs are very high, and these costs will be shared among the commodity city. Taobao sellers have very low costs. Secondly, JD.com also has inventory costs, which Taobao sellers do not have or are very low. JD.com's storage fees, management fees, and logistics fees are all ultimately passed on to consumers.
JD.com's self-operated products are genuine. You will get an invoice for everything you buy on JD.com. It is formal, and you can return or exchange if there is a problem, or get a warranty in the future.
Because JD.com is more of a B2C platform, Taobao is a C2C platform!
Buying things on Taobao is cheap, and you have to look at the goods with a critical eye, which is equivalent to buying clothes and walking into the local wholesale market. This is the value provided by Taobao;
But if it is on JD.com, it is equivalent to walking into a more upscale shopping mall, where there are branded clothes.
Reasons why JD.com’s products are more expensive than Taobao:
1. Taobao’s platform is C2C, which means individual to individual. In the early days, it was defined as a platform for exchanging goods. JD.com’s nature is B2C, which means enterprise to enterprise. It has to pay taxes and issue invoices, so the price will be more expensive.
2. JD.com has quality inspection and is responsible for its products. Taobao does not have quality inspection, so the cost is naturally low and the price is cheaper.
3. JD.com’s logistics cost: JD.com’s logistics cost is very high, and these costs will be shared among the commodity city. The cost of Tmall and Taobao sellers is very low.
4. JD.com also has inventory costs, which are non-existent or very low for Taobao sellers. JD.com’s storage fees and management fees are ultimately passed on to consumers. Therefore, JD.com’s products, for the same product, will be more expensive than Taobao’s.
That’s because there are no activities. Pay more attention to activities before buying. There are flash sales at any time.