The transaction rate of Douyin products is calculated by counting the ratio between the transaction volume of the product and the number of views of the product. The specific calculation formula is as follows: Transaction rate = transaction volume / number of views. The transaction rate is one of the important indicators to measure the sales effect of the product. It can reflect the popularity and purchasing power of the product on the Douyin platform. The higher the transaction rate, the stronger the sales ability of the product, which attracts more users to buy. In addition to the transaction rate, there are other indicators that can be used to evaluate the sales of products on the Douyin platform, such as click-through rate and conversion rate. The click-through rate refers to the ratio between the number of times a product is clicked and the number of times the product is viewed. The conversion rate refers to the ratio of users who browse the product to the final purchase of the product. These indicators can help merchants better understand the performance of products on the Douyin platform, and make corresponding optimizations and adjustments to improve sales results.