The data of Douyin live streaming sales is real. Some videos have zero likes and comments, but the sales volume is tens of thousands. This is because the sales volume of the product displayed is not just the sales volume of this video, but the sales volume of all videos and live streaming are combined together. If the link is from Taobao, it is more likely to include sales volume outside the site.

Some videos have tens of thousands of likes and comments, but the sales volume is indeed zero. This is normal, because the conversion rate of short videos is not actually very high, especially when the video content is not highly correlated with the product itself, or when the account attributes do not match the product.