From the current lineup, the star anchors signed by him include Li Dan, Du Haitao, Qi Wei, Jike Junyi, and host Li Chen. The latter three are very typical, just making up for the beauty and fashion brands that Luo Yonghao cannot promote. In addition, there are Zhang Daqi, An Tian and other celebrities signed by Jiaogepengyou, and Zhu Xiaomu, Huang He, Li Zheng and other anchors incubated internally, with a total of more than 20 people signed.

The Jiaogepengyou team has a large number of traffic-type celebrities on Douyin, and the focus is on scene design and content production based on the existing personalities. The head of e-commerce of a new consumer brand told Kaibo Finance that as serial Internet entrepreneurs, Luo Yonghao and Jiaogepengyou are both dimensionality reduction strikes compared to other MCNs and anchors in understanding Douyin's algorithm and traffic distribution logic.

The ceiling of Luo Yonghao and Make Friends

In general, if we judge the success of Luo Yonghao's sales promotion today by merit, Bian Xu believes that the platform factor of Douyin accounts for 60%, Luo Yonghao accounts for 20%, and Make Friends accounts for 20%. But he also found that Luo Yonghao and Make Friends, who "succeeded because of Douyin", have a very obvious ceiling.

Luo Yonghao's ceiling comes from his lack of professionalism as a live broadcaster.

It is true that Lao Luo's understanding of products is higher than his peers, which is also worth learning for some anchors. For example, his own description of the product, following the previous classic quotes, he also created some related words. In addition, the Make Friends team has also made innovations in visual expression.

But in Bian Xu's opinion, among all the big anchors, there is only one exception, that is Li Jiaqi, who really understands beauty. Other top anchors are nothing more than large traffic, and then through fast-paced, high-frequency, two or three minutes to introduce a product, introduce advantages and prices, which covers up this shortcoming.

In addition, whether it is Luo Yonghao or Jiaoge Pengyou, the current route is to follow Douyin, and the common ceiling is that it is difficult to get rid of platform dependence.

In the anchor circle, Wei Ya and Li Jiaqi's own private domain traffic, ability to go out of the circle, and personality ability are already very strong. Even if one day, there is no Wei Ya or Li Jiaqi account in Taobao Live, they switch to other platforms, whether it is WeChat, Douyin or Kuaishou, they are still the absolute top anchors.

Bian Xu believes that Luo Yonghao is anxious that his status in the arena has not been completely stabilized, the platform's policies are constantly changing, and "preferences" will also change, then a group of new players will emerge. With the acceleration of Douyin's commercial advertising, the platform's traffic support for Luo Yonghao's account may gradually weaken.