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How about the Douyin influencer product promotion project?

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在最火的项目非抖音带货莫属,很多大牛在抖音上带货能做到日入过万,不过这类人仍然是少数,大部分做抖音带货的是不赚钱的,不要认为发布一个视频就能赚钱,其实这个门槛是最高的,我说的门槛就是原创,要做优质的原创内容是非常难的。

这个东西不是靠努力就能做成的,更多的需要网感,虽然投机也能赚一时的钱,但真正要原创做好其实是很难的,之前我也努力拍过原创的种草视频,不过效果不行,每个视频平均播放量也就500,这个播放量根本别想赚钱了,所以当时也就放弃了。

实拍不行我就试试搬运了,我看到很多人搬运视频也一样的火,所以我也试了下搬运,我所说的搬运不是简单的A搬B,修改MD5值这些,应该说伪原创吧,我后来做了个音乐类的号,把一些电影综艺片段配上最新热门的歌曲,加上一些鸡汤类的文字标题,坚持发了10来个视频,效果说不上非常好,但也不算很差,平均每个视频有一万多播放量,最高的有20W播放量,变现的方式也是主页留联系方式卖车载U盘,赚得不多。

所以我觉得很可笑的就是,自己专心做原创,感觉拍得还像那么回事,却没多大播放量,反而随便搬运合成的视频还能上热门,所以我觉得做抖音还真不是靠努力的,天赋很重要,但通过搬运还能上热门我就觉得抖音平台投机也是可取的。

Professional answer

L

金婵新电商学堂

『金婵新电商学堂』直播电商行业深耕者,积累大量人脉资源,跟着金婵洞察企业直播本质,每天get一个短视频运营技巧。

The most popular project is Douyin product promotion. Many experts can earn more than 10,000 yuan a day on Douyin, but this kind of people are still a minority. Most people who do Douyin product promotion do not make money. Don't think that you can make money by posting a video. In fact, this threshold is the highest. The threshold I am talking about is originality. It is very difficult to create high-quality original content.

This thing cannot be achieved by hard work. It requires more network sense. Although speculation can make money for a while, it is actually very difficult to do original work well. I have also tried to shoot original grass-planting videos before, but the effect is not good. The average number of views for each video is only 500. Don't even think about making money with this number of views, so I gave up at that time.

Since real filming didn't work, I tried copying. I saw that many people copied videos and they became popular, so I also tried copying. What I mean by copying is not simply copying A to B, modifying MD5 values, etc. It should be called pseudo-originality. Later, I made a music account, matched some movie and variety show clips with the latest popular songs, and added some chicken soup-like text titles. I persisted in posting 10 videos. The effect was not very good, but not bad either. On average, each video had more than 10,000 views, and the highest had 200,000 views. The way to monetize was to leave contact information on the homepage and sell car USB flash drives, but I didn't make much money.

So what I think is ridiculous is that if you concentrate on making original works, you feel that the videos you shoot are still good, but there are not many views. On the contrary, videos that are copied and synthesized can still become popular. So I think that being a Douyin player is not really based on hard work. Talent is very important, but if you can become popular through copying, I think it is also advisable to speculate on the Douyin platform.

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