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How do Douyin influencers bring goods?

| 1Person Answer

成为抖音达人之后,便能够协助商家来带货,添加商家的销量,不过有的朋友刚刚成为抖音达人,想知道抖音达人带货怎样操作呢

咱们来简略看一下。

2.你首先要找准一个定位,确定自己要带什么。

在笔直品类上进行深挖,使其成为这个类目的专业KOL。

比如李佳琦最初的定位是口红测评。

3.拥有必定数量和质量的粉丝。

前期堆集大量粉丝是成功的基本条件。

要学会和粉丝谈天,解答他们的疑问,证明自己对他们是有用的。

一步步让粉丝产生信任感,最终充当他们的意见领袖。

当你慢慢地进步自己的说服力之后,你就需求开始更深层次地去了解消费者的购买决策,消费者更或许留意到他目前的需求相关的东西。

4.目前干流的直播渠道有淘宝、快手和抖音。

抖音和快手类短视频渠道流量比较大。

可是对新手来说,渠道流量转化成你自己的流量,再转化成销售额是很困难的。

不如老实的挑选专门做直播卖货的渠道,像淘宝直播、艺羊直购、有赞直播。

新手在没有货源的情况下,能够挑选带货达人,该渠道有扶植方案,供给货源支持。

5.开通产品橱窗要经过实名认证,以及发十个视频,只要产品橱窗开了才能够挂产品上去,所以发布视频之前记住先经过认证和发十个视频哦。

6.最初要招引人,一般抖音视频便是15秒和60秒,所以时长和内容必定必定要控制好,尽量的去精简。

8.视频发布后能够让认识的人或许发个红包抽奖什么的在群里让我们来水一下谈论或许看看视频来添加视频的热度,不要让视频一下就沉下去了,看到视频的人就多了,自然产品的流量也会上去,加购率也会进步。

虽然抖音达人带货会比普通用户带货更简单,可是抖音达人之间竞赛也是非常大的,建议抖音达人多去推行,招引流量进来。

Professional answer

L

电商创投事

更新世界各国科技发展,带你领略科技魅力

After becoming a Douyin influencer, you can help merchants to bring goods and increase their sales. However, some friends have just become Douyin influencers and want to know how Douyin influencers bring goods.

Let's take a brief look.

2. You must first find a positioning and determine what you want to bring.

Dig deep into vertical categories to become a professional KOL in this category.

For example, Li Jiaqi's initial positioning was lipstick evaluation.

3. Have a certain number and quality of fans.

Accumulating a large number of fans in the early stage is a basic condition for success.

You must learn to chat with fans, answer their questions, and prove that you are useful to them.

Step by step, let fans have a sense of trust and eventually act as their opinion leader.

When you gradually improve your persuasiveness, you need to start to understand consumers' purchasing decisions at a deeper level. Consumers are more likely to pay attention to things related to their current needs.

4. The current mainstream live broadcast channels are Taobao, Kuaishou and Douyin.

Douyin and Kuaishou short video channels have relatively large traffic.

But for novices, it is very difficult to convert channel traffic into your own traffic and then into sales.

It is better to honestly choose a channel that specializes in live broadcast sales, such as Taobao Live, Yiyang Direct Purchase, and Youzan Live.

When no source of goods is available, novices can choose to bring goods. The channel has a construction plan and provides supply support.

5. To open a product showcase, you must go through real-name authentication and post ten videos. Only when the product showcase is opened can you hang the product on it, so remember to go through authentication and post ten videos before posting the video.

6. First of all, you need to attract people. Generally, Douyin videos are 15 seconds and 60 seconds long, so the length and content must be well controlled and kept as concise as possible.

8. After the video is released, you can ask people you know to send a red envelope or a prize draw in the group to let us discuss or watch the video to increase the popularity of the video. Don't let the video sink in. More people will see the video, and naturally the traffic of the product will increase, and the purchase rate will also increase.

Although it is easier for Douyin influencers to bring goods than ordinary users, the competition between Douyin influencers is also very fierce. It is recommended that Douyin influencers promote more to attract traffic.

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