Influencers and small store sellers can be opened at the same time, and Taobao stores and influencer accounts do not conflict. Store accounts are mainly based on stores, and are engaged in store-level operations such as live broadcasts, short videos, pictures and texts, and marketing activities, while influencer accounts are mainly based on celebrities and Internet celebrities, and are mainly engaged in influencer live broadcasts, short videos, and pictures and texts. The two complement each other. Influencers can help stores bring goods, and stores also need influencers to promote them. The two can be bound, and fan resources can also be interoperable.