The main differences between the store reputation score and the product reputation score are as follows.

First, the two target different objects.

The store reputation score is the consumer's rating of the store. And the product reputation score is the consumer's rating of the anchor.

Second, the effects of the two are different. The store reputation score directly affects the reputation of the store, while the product reputation score directly affects the reputation of the anchor.

1. Different definitions:

The reputation score on the merchant side is the experience score. But the product reputation score generally refers to the product performance of the influencer.

2. Different target objects:

The product reputation is a score system for the influencer, which is calculated by the data generated by the influencer's product performance in the past 90 days;

The experience score is a score system for the store, which is calculated by the comprehensive data of all the merchants in the past 90 days.

The calculation logic of the two is similar, but the target objects are different.

3. Different data calculation methods:

The influencer can see the current experience score data of the merchants who have brought goods in the past 90 days through the "Experience Score of the Cooperative Merchant";

The influencer can diagnose the merchants who have brought goods from four dimensions: merchant experience score, product experience, logistics experience, and merchant service.

In other words, the reputation score and experience score of the Douyin store influencer are related.

The merchant experience score of the Douyin store will affect the reputation score of the Douyin store influencer. Before cooperating with you, the influencer will assess your product experience, logistics experience, merchant service and other indicators.

The evaluation object is different. The store reputation score is a comprehensive evaluation of the entire store, including the store's environment, service quality, product quality and other aspects. The reputation score of bringing goods is to evaluate the sales quality and service quality of a seller's goods. If the seller's product quality and service meet the needs of buyers, then buyers will give good reviews. The higher the rate of good reviews, the higher the reputation score of bringing goods. Both the store reputation score and the product reputation score have a great impact on the seller's reputation and sales. However, the store reputation score involves multiple aspects of evaluation, which may not necessarily reflect the actual situation of a seller; while the product reputation score is given to a seller individually, which can better reflect the seller's actual sales level. Therefore, when operating an online store, in addition to paying attention to the improvement of the store reputation score, you should also pay attention to improving the product reputation score and increasing the quantity and quality of product sales.

The store reputation score refers to the consumer's overall evaluation score of the store, which is mainly derived from the comprehensive evaluation of the store's service, product quality, shopping experience, etc. The store reputation score is an evaluation indicator of the platform for the overall business status of the store, and its level will affect consumers' trust in the store and willingness to buy.

The product reputation score refers to the key factors that affect consumers' purchasing decisions. In layman's terms, it is the evaluation of a product or service by consumers through social media. The product reputation score emphasizes the evaluation of a single product or service, which usually includes users' evaluation of product performance, usage experience, and purchase experience. The reputation score of the product represents the consumer's satisfaction and trust in the product to a certain extent.