Live streaming on Douyin has become a fashion and a way to make money. First of all, live streaming on Douyin and selling goods directly in small shops are two different sales methods, one is platform sales and the other is physical store sales. So, the Douyin platform uses influencers to bring goods, firstly, there is traffic,

Secondly, more people believe in the goods of influencers, so the revenue brought is relatively more. Moreover, there is no need to open a store to sell goods on the platform, saving many expenses such as rent. If there are Douyin influencers to bring goods, it is definitely better than opening a small shop.