Exhibition live broadcast is a way to deliver exhibition site content to the audience in real time through the Internet, which can help companies expand the influence of the exhibition and attract more audience participation.

The following is the exhibition live broadcast planning plan:

1. Goals and audiences: Clarify the goals and audience groups of the exhibition live broadcast. Determine the goals you want to achieve through live broadcast, such as attracting new customers, increasing brand awareness, etc., and understand the characteristics and interests of the target audience.

2. Live broadcast platform selection: Choose a platform suitable for exhibition live broadcast. Common choices include YouTube, Facebook, LinkedIn, and the company's own website. Consider the audience and functional characteristics of the platform and choose a platform that can effectively connect with the target audience.

3. Live broadcast content planning: Determine the content plan for the exhibition live broadcast. This includes determining the highlights and key points of the live broadcast, such as product demonstrations, new product launches, lectures or special events. Ensure that the live broadcast content is attractive and relevant to the target audience.

4. Live broadcast team formation: Form a professional live broadcast team. Team members may include cameramen, directors, hosts, technical support, etc. Ensure that each team member has a clear understanding of the exhibition content and live broadcast requirements and is able to coordinate and cooperate.

5. Live broadcast equipment and technology: Prepare the necessary live broadcast equipment and technology. This includes cameras, microphones, mixers, live broadcast software, stable Internet connections, etc. Ensure that the equipment and technology can meet the requirements of live broadcast, and conduct necessary testing and debugging.

6. Promotion and audience attraction: Carry out publicity and audience attraction before the exhibition. Use social media, emails, websites and other channels to promote live broadcast information and attract the attention and participation of potential audiences.

7. Interaction and participation: Interact and participate with the audience during the live broadcast. Answer audience questions, conduct lucky draws, use real-time comments or barrages, etc. to increase the audience's sense of participation.

8. Data analysis and evaluation: Perform data analysis and evaluation after the live broadcast. Check the number of viewers, participation and feedback of the live broadcast, evaluate the goals achieved, and provide reference and improvement for future exhibition live broadcasts.

The most important thing is to flexibly adjust and adapt to the actual situation of the exhibition. Refer to the exhibition live broadcast planning plan, combine the specific exhibition needs and requirements, and develop a plan that suits you to increase the audience participation and influence of the exhibition.