1. Video sales

In short, the way of video sales is to use our product showcase to sell goods. So in the final analysis, we still have to operate our account seriously and make videos seriously. Only in this way can we increase fans.

As long as our fans come up, our products will be very easy to sell.

2. Live sales

Live sales is the most popular way to sell goods nowadays. It is also the way to sell goods with the highest transaction rate. Because live sales will be very real and there is no way to cheat. So the sense of trust will be very high. The transaction rate will be very high.

However, it takes a lot of skills to do a good job of live broadcasting. If you want to learn skills in this area.

3. Join the Selected Alliance

The Selected Alliance is a product promotion platform for Douyin. Similar to Taobao's Taobao Alliance and Pinduoduo's Duoduojinbao.

We can put the products in our Douyin store on the Selected Alliance. Then the influencers on Douyin can go to the Selected Alliance to receive orders and sell our products.

The above are the three main ways to operate Douyin stores.

How to operate a Douyin store

Make good videos:

Because the traffic on Douyin is basically to watch short videos, if the short videos are well made, then these Douyin users will pay attention, like, comment or communicate with private messages, etc. In addition, the platform will also set some default traffic entering the store such as nearby, attention and recommendation. The whole process is to attract more people to watch videos. From attracting customers to closing deals, the highlights and internal strength of the brand should be done well.

Douyin shop crowd:

First of all, we need to analyze the crowd positioning of Douyin. Although we know that people from elderly old ladies to 3-year-old children like to play, the backbone is still the post-90s. This group of people hope to keep up with fashion trends, new content and entertainment spirit. If the Douyin shop is not for this kind of people, and the grandmothers who are not good at playing Douyin, then it is not suitable to open a Douyin shop.

Improve conversion rate:

Douyin videos cannot be simple and clear when describing, but need to be more mysterious and suspenseful, mainly to make people curious. Only in this way can it arouse the user's desire to click. In addition, it can also be hot or controversial, so that it can be popular.

Douyin shop is like a small online store. As a merchant of Douyin shop, you should operate your own store well in normal times. Only by operating better will more consumers come to your store to consume, and thus make more money.