No. The exhibition will be held in a combination of "online cultural expo + offline forum and index release activities".

On the morning of November 3, the opening ceremony of the 15th (2021) Hangzhou Cultural and Creative Industry Expo was held at the Hangzhou Creative Design Center. On the basis of doing a good job in epidemic prevention and control, this Cultural Expo is themed "Creative Hangzhou·Connecting the World-Culture Leading a Better Life", focusing on displaying the latest cultural industry development achievements and various cultural products at home and abroad, and vigorously promoting and promoting the excellent traditional Chinese culture, red culture, and Song Dynasty culture.

Unlike previous sessions, this year's exhibition will be held in a combination of "online cultural expo + offline forum and index release activities", with more than 3,000 participating companies and brands, and good products cover teaware, cultural and artistic playthings, design products, intangible cultural heritage products, creative new farmers, home furnishings and clothing and other categories. This Cultural Expo will focus on two online venues: Douyin's "Creative Jingdou Cloud" and Dongjia·Shouyiren App "Songyun Jiangnan". Among them, the "Creative Jingdouyun" online venue launched two interactive areas, "Creative Short Video" and "Cultural Live Broadcast", and launched the "Creative Topic Challenge". The "Songyun Jiangnan" online venue has set up six activity modules, including "Theme Live Broadcast", "Goods Flash Sale", "Special Auction", "Theme Pavilion", "Waterfall Flow Zone" and "Community Topic Interaction". During the same period, more than 240 wonderful cultural live broadcasts were held online, which will promote the digital transformation and development of cultural enterprises.

This Cultural Expo will also further cultivate the "Thought Cultural Expo" brand.

From November 2nd to 3rd, 4 professional forums and activities, including the 2021 Cultural Innovation Force Awards Ceremony, the 2021 Hangzhou Cultural Consumption White Paper Online Conference, the 2021 Hangzhou Cultural and Creative Industry Investment and Financing Development Forum, and the 2021 Hangzhou-Taiwan "Creative Dialogue Creativity", were held online and offline. During the same period, a series of cultural industry annual development index results will be released.

After fourteen years of accumulation and precipitation, the Hangzhou Cultural Expo has not only become one of the four major comprehensive cultural exhibition activities in China, but also a "Hangzhou model" that showcases cultural creativity leading a better life. In the first three quarters of this year, Hangzhou's cultural industry achieved an added value of 190.1 billion yuan, a year-on-year increase of 10.3%. Among them, the growth rate of the digital content industry was as high as 12.8%.

The "China Digital Content Industry Development Index and Evaluation Report (2021)" newly released at the Cultural Expo shows that Hangzhou's digital content industry development ranks in the first echelon in the country (fourth in the country) and is a representative city of the Yangtze River Delta industrial circle. In addition, the "Cultural and Creative e-Point" digital service platform, which was innovatively developed by the Municipal Party Committee Propaganda Department and the Municipal Cultural and Creative Industry Development Center to open up the "last mile" of cultural enterprise services, was officially launched on November 3.