What does showcase deposit mean?
橱窗保证金是指商家在平台上开通橱窗推广时需要缴纳的一定金额的押金。开通橱窗推广可以使商家的商品获得更多曝光量和优先展示权，从而提高销量。
开通橱窗保证金的方法是在平台后台选择开通橱窗推广并按照平台规定的金额缴纳相应的押金。
商家需要注意开通橱窗推广的时长和费用，并且在保证金到期前及时续费，否则将会影响橱窗推广效果。
Professional answer
The showcase deposit refers to a certain amount of deposit that merchants need to pay when opening showcase promotion on the platform. Opening showcase promotion can give merchants' products more exposure and priority display rights, thereby increasing sales.
The method to open the showcase deposit is to choose to open the showcase promotion in the platform background and pay the corresponding deposit according to the amount specified by the platform.
Merchants need to pay attention to the duration and cost of opening the showcase promotion, and renew the deposit in time before the expiration of the deposit, otherwise it will affect the effect of the showcase promotion.
The showcase deposit refers to the funds paid by video account showcase merchants and video account showcase experts to Tencent to ensure the sharing of goods and the implementation of platform rules and platform agreements.
It means: it refers to a deposit paid to ensure the normal operation of the store on the purchased platform, which is mainly used for platform management fees and fines for store violations; while the Douyin store deposit refers to a deposit paid when opening a store on the Douyin platform to ensure the normal operation of the store, which is mainly used for platform management fees and order after-sales service management.
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