I personally think Douyin is better.

First: Realistic performance

The development of the Internet era has allowed us to see a lot of things. From traditional Weibo, WeChat public accounts, Toutiao and other platforms to the current development of short video platforms, this seems to have become an inevitable trend of the development of the times.

And short video platforms are more substantial for the catering industry. Modern people pursue a modern healthy and well-being lifestyle, and the requirements for eating out are even higher and higher. In order to grasp the consumer psychology, many catering people even open open kitchens, just to let customers understand how the kitchen works, so that people can eat more safely and healthily.

For Douyin, it is no longer a static media expression. It can dynamically present the production form of each dish in the form of short videos, so that people can understand the cooking process of the restaurant and the safety of the raw materials.

Its natural advantages make many people salivate when they see the video, thus generating the impulse to consume. For example, if it weren't for the video, "A Bite of China" would definitely not have the current effect. So the form of video has a natural advantage for catering.

And you can see the dishes more vividly and realistically through the form of short videos, which is a sense of reality that pictures can't match, making people more assured and at ease about food.

Second: New platform dividends are big

Compared with traditional self-media platforms such as Weibo, WeChat public accounts, and Toutiao, Douyin is a new platform that has only emerged in the past two years. It uses the calculation method of Toutiao. On this stage, it gives small and medium-sized catering companies an excellent opportunity to compete with large companies on the same stage. Whether it is a large enterprise or a small enterprise, it is relatively fair.

Industry insiders once conducted a study on the Douyin marketing of all large enterprises in the catering industry and found that even KFC has only more than 700,000 fans, but many small enterprises, even many not-so-famous small shops, have fans of more than one million.

A new platform brings not only new operations and marketing models, but also newer opportunities and markets. The starting stage of any new platform will have relatively large dividends, and those who seize the opportunity will be able to share a piece of the pie.

Third: It can make restaurants integrate product quality and effect

If the purpose of self-media marketing is to bring traffic to the restaurant, let more people know about the restaurant, and finally know the brand, then Douyin marketing can not only promote the brand, but also bring traffic to the store.

This is probably how Internet celebrity restaurants came about. Many people post their meals in the restaurant to their own Douyin platform. Through a unique calculation method, once your video is pushed up, more people will come to check in after knowing it.

While checking in, it will bring unprecedented traffic to the restaurant, and at the same time, under long-term conversion, the traffic will also be converted into a boost to the brand.