If you shoot short videos well and have fans to support you, you can choose Kuaishou or Douyin. If you don’t have fans, cold start, and don’t have any talent, the probability of success is higher if you choose Douyin. If you have a lot of WeChat fans, such as those who are involved in private domain communities and micro-businesses, and have dozens or hundreds of WeChat accounts, tens of thousands or hundreds of thousands of WeChat fans, you should do WeChat live broadcast decisively. Then let me tell you why I have such a conclusion. First of all, although each platform is called live broadcast, the slight difference in the underlying algorithm leads to huge differences in results. I am an IT major, and I look at operational issues more from the perspective of data analysis and algorithms. The above accepts how to choose a live broadcast platform. Platform live broadcasts all hope to have childish content, so dry goods are more important.

For most people, if they are not professional teams or have no accumulated fans, or are just doing a side job, I suggest that Douyin be the first choice. It is relatively friendly, gives you more time to learn, and is relatively fair.