1、岗前培训:了解企业文化与纪律,明确自身的岗位职责及考核标准,对主播工作有一个全面性的认知。
2、上岗培训:深入主播各项职能,熟练掌握销售法则、FAQ培训、直播话术、直播中控台的操作方式。
3、提升培训:专业知识停留、营销模式运用实操、货品迭代逻辑与操作,解读活动内容策划与安排以及专场培训,多角度覆盖主播必备技能。
4、破冰培训:优化主播专业能力,在粉丝粘性维护、营销等方面着重发力,全面突破直播瓶颈。
1. Pre-job training: Understand corporate culture and discipline, clarify one's own job responsibilities and assessment standards, and have a comprehensive understanding of the anchor's work.
2. On-the-job training: In-depth understanding of the various functions of the anchor, proficient in sales rules, FAQ training, live broadcasting techniques, and the operation of the live broadcast console.
3. Enhancement training: Professional knowledge retention, practical application of marketing models, product iteration logic and operation, interpretation of event content planning and arrangement, and special training, covering the essential skills of the anchor from multiple angles.
4. Ice-breaking training: Optimize the professional ability of the anchor, focus on fan stickiness maintenance, marketing, etc., and comprehensively break through the bottleneck of live broadcasting.