It is feasible to sell goods through live broadcast on Douyin. With the rise of social e-commerce, more and more merchants have begun to sell goods through live broadcast on Douyin. The addition of the live broadcast function allows consumers to interact and communicate directly with sellers, increasing the interactivity and authenticity of the shopping experience, thereby increasing the purchase rate. In addition, live broadcast selling can also allow sellers to better understand consumer needs and feedback, so as to promote products more accurately and improve sales results. In short, live broadcast selling on Douyin has great market potential and will become an important development direction of social e-commerce in the future.