Precise positioning through social networking platforms Because the consumer fans involved in short video sales are mainly distributed on social networking platforms, such as Douyin, WeChat, Weibo, etc. By analyzing the user characteristics, interests, hobbies, regions and other information of these platforms, precise positioning can be carried out to find the location of target consumer fans. In addition, community operations, celebrity endorsements and event planning can be used to attract and interact with consumer fans to increase product exposure and sales.

Short video sales can expand the precise shopping population. First, you can use marketing software or social media to collect user tags and locate user attributes, such as hobbies, gender, age, etc.;

Secondly, you can use A/B testing to measure the exposure and popularity of short videos, which helps to screen the most popular types of people;

Finally, use tools to analyze customer behavior data in real time, and continuously track and monitor customer needs in order to conduct more effective precision marketing.