农产品电商绝对有前途,我12年开始涉足农产品网络销售,白手起家,现在2套房子,2两车,没有贷款。
12年的时候开网店的人,并不是很多,尤其是卖农产品的就更少,所以那时候农产品还是蓝海。因为没有一点运营经验,什么产品都在上,豆腐乳,米花糖,香肠,腊肉,菜籽油也挂上面卖。但是这些东西都有人买。每天有一单两单,生意好的时候,四五单。
在我们这里丑柑不知火成熟之前,店铺已经是一颗蓝砖咯。最初的设想是卖个一年,每天就算只有一单,也能上钻,没想到半年不到,就上钻了,高兴,真的高兴。正巧这个时候,丑柑不知火已经开始成熟。自家就有,行情也就2块左右一斤。因为之前在上海,重庆都有工作过,所以就请这些外地的同事帮忙在店铺里面拍。丑柑当时有点小小的名气了。所以每天都能出10多单,因为我们品质把控的比较好,到后面越来越多订单,每天大概30-50单。家里的丑柑很快卖完了,就去收购回来继续卖。一件丑柑10斤,卖69块,除去成本之后一件能赚20块左右。
丑柑卖完在4月底,当时没有想再继续做其他地方的产品,也是跟经验有关,阅历有关,就待在家里,等8月份红心猕猴桃成熟。
8月红心猕猴桃成熟了,当时果园里收购价7.5到8块一斤,店铺里面卖15块1斤。不管怎么都能赚钱。订单每天也比较稳定,每天20-30单。一单赚15块左右。猕猴桃卖完,也小赚了一笔,就修了我们第一个冷藏保鲜库。
后面几年,基本都是这样,卖完丑橘,卖猕猴桃,每年都是这样轮回,每年赚的钱也越来越多。到现在已经有一个1000平左右的仓库,4个冷藏保鲜库。
现在回头看,当初如果能填补本地产品的空白期,我们可能做的就更好了。所以我建议,如果要做农产品,一定要做特色,特产农产品,这样才好起步。等有了原始资金积累,就可以扩大范围,将更多的产品纳入销售线,这样一年四季都有产品在做,店铺才一直都会有流量,一直都能做下去,因为农产的客户粘性是很好的,回购率特别高!
虽说我们的经历跟很多大咖比起来有点微不足道,但是这些都是自己的亲身经历,虽说不是大富大贵,但是也衣食无忧,希望对你有所帮助!
E-commerce for agricultural products definitely has a future. I started to sell agricultural products online in 2012. I started from scratch. Now I have 2 houses and 2 cars, and I have no loans.
In 2012, there were not many people who opened online stores, especially those who sold agricultural products, so agricultural products were still a blue ocean at that time. Because I had no operating experience, all kinds of products were put up for sale, such as fermented bean curd, rice candy, sausages, bacon, and rapeseed oil. But people bought these things. There were one or two orders every day, and four or five orders when business was good.
Before the ugly oranges and unknown fire ripened here, the store was already a blue brick. The original idea was to sell for a year, and even if there was only one order every day, it could be diamond. I didn't expect that it would be diamond in less than half a year. I was happy, really happy. It happened that at this time, the ugly oranges and unknown fire had begun to ripen. I had them at home, and the market price was about 2 yuan per catty. Because I had worked in Shanghai and Chongqing before, I asked these colleagues from other places to help me take pictures in the store. Ugly oranges were a little famous at that time. So we could get more than 10 orders every day, because we had good quality control. Later, we got more and more orders, about 30-50 orders every day. The ugly oranges at home were sold out quickly, so we went to buy them back and continued to sell them. One piece of ugly orange weighed 10 kilograms and sold for 69 yuan. After deducting the cost, we could make about 20 yuan per piece.
The ugly oranges were sold out at the end of April. At that time, I didn’t want to continue to make products in other places. It was also related to experience and experience. I stayed at home and waited for the red heart kiwifruit to mature in August.
The red heart kiwifruit matured in August. At that time, the purchase price in the orchard was 7.5 to 8 yuan per kilogram, and the store sold it for 15 yuan per kilogram. No matter what, you can make money. The orders were relatively stable every day, 20-30 orders a day. One order made about 15 yuan. After the kiwifruit was sold out, we made a small profit, so we built our first cold storage.
In the following years, it was basically like this. After selling ugly oranges, we sold kiwis. This cycle repeated every year, and we made more and more money every year. Now we have a warehouse of about 1,000 square meters and 4 cold storage warehouses.
Looking back now, if we could fill the gap in local products, we might have done better. So I suggest that if you want to make agricultural products, you must make them special and specialty agricultural products, so that it will be easier to get started. Once the original capital has accumulated, you can expand the scope and include more products in the sales line, so that there will be products all year round, and the store will always have traffic and can continue to do so, because the customer stickiness of agricultural products is very good, and the repurchase rate is particularly high!
Although our experience is a bit insignificant compared to many big names, these are our own personal experiences. Although we are not rich, we have enough food and clothing. I hope it will be helpful to you!