1. Platform-based operation model

The platform-based operation model is that an enterprise opens its own platform, which allows enterprises or individuals to open stores on the platform, and then makes profits by charging commissions, service fees, advertising fees, value-added services and other fees. For example, the platforms we often use, such as Taobao and JD.com, belong to the platform-based operation model. The enterprise provides a shopping exchange platform for both sellers and sellers.

2. Vertical operation model

This model is mainly a platform for vertical categories, allowing industry-related shops to settle in the platform. Users enter the platform and can obtain one-stop purchase services for raw materials, semi-finished products and finished products on the platform. This is the vertical operation model. This model mainly attracts similar shops and enterprises to settle in it, and makes profits by charging corresponding service fees and advertising promotion fees.

3. Self-operated operation model

The self-operated operation model is an online platform developed by the enterprise itself as a seller. The enterprise operates a certain category by itself, generally obtaining the agency or distribution rights of certain brands, or building its own brand, and making profits by earning the price difference of goods.

4. Hybrid operation mode

When self-operated e-commerce develops to a certain model, it will definitely encounter bottlenecks in development. The most effective way to break through the bottleneck is to expand the category, so many companies with self-operated operation models will gradually turn to multi-category development in the later stage, that is, the self-operated + store model. By expanding their own business categories, expanding market share, striving for more bargaining power, and introducing more brands in more categories to open stores.

Transportation e-commerce is a business model that earns the difference by reselling goods on other e-commerce platforms.

The first step is to choose a reliable e-commerce platform, such as Taobao, JD.com, Pinduoduo, etc., browse and select products that meet your positioning and target customers.

The second step is to conduct market research, understand the market demand and price trends of the goods, and determine your own pricing strategy.

The third step is to set up your own store, including naming, designing the store LOGO, setting up store announcements, etc.

The fourth step is to purchase and put the goods on the shelves, and pay attention to choosing guaranteed suppliers and high-quality goods.

The fifth step is to conduct publicity and promotion, attracting target customers through social media, advertising, etc. Finally, handle orders and after-sales issues in a timely manner to ensure customer satisfaction.