1、呈现方式不同:视频号是信息流呈现方式,社交关系更重一点,而抖音为单屏呈现方式,内容沉浸性更强一些。
2、功能不同:视频号因为时间短,功能不丰富,编辑辅助功能与朋友圈视频相同,而抖音功能更为丰富,尤其是丰富的BGM和拍同款等。
3、比例不同:视频号目前横竖屏都有,并没有看到官方鼓励的方式,而抖音一直鼓励竖屏视频,这跟它的单屏呈现方式有关。
4、方向不同:在内容方向上,目前视频号生活、新闻、知识类视频居多,而抖音已经形成了娱乐、搞笑、剧情为主的视频类型。这是因为微信生态内容和字节跳动生态内容上的差别。当然视频号刚刚开始,待到未来大批量用户进来后,不排除倒向娱乐、剧情类内容的情况发生。
5、推荐逻辑不同:视频号的推荐机制是社交关系加算法,抖音基本也是如此。不过,视频号的社交属性要比抖音强,你发的视频大多时候会被你的朋友看到,而你的朋友点赞之后,你朋友的朋友也可能看到。而抖音的算法推荐更占主导地位,即便是作者的粉丝,也很有可能看不到作者更新的最新视频。
1. Different presentation methods: Video accounts are information flow presentation methods, with more emphasis on social relationships, while Douyin is a single-screen presentation method, with more immersive content.
2. Different functions: Video accounts are short in duration and not rich in functions. The editing assistance functions are the same as those of Moments videos, while Douyin has richer functions, especially rich BGM and the ability to shoot the same style.
3. Different proportions: Video accounts currently have both horizontal and vertical screens, and there is no official encouragement, while Douyin has always encouraged vertical screen videos, which is related to its single-screen presentation method.
4. Different directions: In terms of content direction, the current video accounts are mostly life, news, and knowledge videos, while Douyin has formed a video type dominated by entertainment, comedy, and drama. This is because of the difference between WeChat ecological content and ByteDance ecological content. Of course, the video account has just started, and when a large number of users come in in the future, it is not ruled out that it will turn to entertainment and drama content.
5. Different recommendation logic: The recommendation mechanism of Video Account is social relationship plus algorithm, and Douyin is basically the same. However, the social attribute of Video Account is stronger than Douyin. Most of the time, the videos you post will be seen by your friends, and after your friends like them, your friends' friends may also see them. Douyin's algorithm recommendation is more dominant, and even fans of the author may not be able to see the latest video updated by the author.
1. The difference in the form of release: Douyin releases short videos, while video accounts can release short videos or pictures and texts.
2. The difference in video length: Douyin videos can be up to 5 minutes long, while video accounts are now 1 minute long.
3. The difference in viewing methods: Douyin is a full-screen immersive viewing method that downplays comments; video accounts highlight comments and encourage interaction, and now it seems to have added comment barrages, imitating the gameplay of Bilibili.
4. The difference in guiding attention: Douyin’s follow button is eye-catching, while the video account’s follow button is hidden deeper, and you need to click on the homepage to follow, so it has high requirements for video content quality and fan stickiness.
Douyin videos are generally short videos of less than 15 seconds, while videos are usually longer and the content is more detailed