Most of the Douyin live broadcasts are about selling goods, and some are about singing. Interaction is the core of the live broadcast process. The better the interaction with the audience, the stronger the audience's desire to buy, and the more likely the audience is to make impulse purchases. Usually we can learn more excellent chat skills or prepare some jokes in advance to learn how to mobilize the audience's emotions.

Sales conversion during the live broadcast process is simply how to correctly switch the activity settings of each link. For example, you can first demonstrate the product, then try the product and explain it professionally, and finally guide the transaction through sales statements.