What is the deduction standard of Douyin?
1、CPC计费方式
单次点击成本，即广告被点击一次所需要的费用。简单来说，广告每次被用户点击所需要的广告费用，即如果广告主投放的广告被用户点击时，系统就需要收取费用。
如果投放的广告不被点击，还可以赚取免费的曝光。然而，广告主想要提升广告的点击，需要不断优化广告视频，提高文案创意，挖掘更多的用户。
2、CPM计费方式
千人展示成本，即广告被展示一千次所需要的费用。按照每千次展示计费，以千次为一个计费单位，即广告主投放的链接展示1000次时，系统就收取一次费用。
展示千次只收取一次的费用。信息流广告一个CPM的价格为4元不等，即广告主选择按曝光收费，广告每一千次曝光展现，抖音收取广告主4元的广告费。
3、CPT计费方式
即24个小时内任一时间段投放广告，用户只要在这段时间内打开抖音APP，即可看到广告，在这一时间内无论广告展示多少次只收取一次的费用。
Professional answer
1. CPC billing method
The cost per click is the cost required for an ad to be clicked once. In simple terms, it is the advertising fee required for each time an ad is clicked by a user, that is, if the ad placed by the advertiser is clicked by a user, the system needs to charge a fee.
If the placed ad is not clicked, it can also earn free exposure. However, if advertisers want to increase the click of ads, they need to continuously optimize the ad video, improve the creativity of the copy, and tap more users.
2. CPM billing method
The cost per thousand impressions is the cost required for an ad to be displayed a thousand times. It is charged according to the cost per thousand impressions, with one thousand times as a billing unit, that is, when the link placed by the advertiser is displayed 1,000 times, the system charges a fee once.
The fee is charged only once for a thousand impressions. The price of a CPM for information flow ads varies from 4 yuan, that is, advertisers choose to charge by exposure. For every thousand times the ad is exposed, Douyin charges the advertiser 4 yuan in advertising fees.
3. CPT billing method
That is, if an ad is placed at any time within 24 hours, users can see the ad as long as they open the Douyin APP during this time. During this time, no matter how many times the ad is displayed, only one fee will be charged.
The calculation method of Douyin showcase commission is as follows:
Commission ratio: Generally, it must be higher than 30% to have profit margin. If the commission is too low, it is difficult to make a profit. Take Taobao Alliance Douyin for example. Douyin commission ratios are: Douyin takes 10%. Taobao takes 6%. The rest is all theirs.
According to Douyin rules, a technical service fee ranging from 2% to 5% will be deducted for each order. After the buyer places an order, the platform will deduct your technical service fee. Even if the buyer refunds the money in the end, the platform still has to pay.
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