Interest e-commerce is a concept. It is an e-commerce that is based on people's yearning for a better life, satisfies users' potential shopping interests, and improves consumers' quality of life. The core is to actively help users discover potential needs, which is of great value to the entire e-commerce ecosystem. For consumers, interest e-commerce can meet potential shopping needs, help them develop new products and services, and thus improve their quality of life.

"The business logic of interest e-commerce is to connect personalized product content with potential massive interest users through recommendation technology, and use content to activate users' consumption needs." Use content to activate user consumption needs. The content here includes both short videos and live broadcasts. And this will lead to another problem, the problem of the age of e-commerce operators being out of touch with the age of content creators and mainstream deep users.