1: Qianxun

Qianxun was established in April 2017 and is currently the TOP1 among the new content e-commerce live broadcast institutions. Qianxun currently has more than 40 anchors, including "Taobao's No. 1 Shopping Sister" Wei Ya, TOP anchor Zu Aima, etc. Since 2018, Qianxun has been moving towards group management and has established Beijing Star Live Broadcast Base, Guangzhou Supply Chain Base, etc., laying a solid foundation for the live broadcast business. It has won honorary awards such as TOP Institution of 2019 and MCN Institution with the Most Commercial Value of the Year.

2: Meione

Meione was established in December 2014. It is a new e-commerce company driven by new content. Its main business is to incubate artists and online celebrities. It has created Taobao super anchor Li Jiaqi. Meione's foresight lies in that in 2015, it proposed "to train and incubate counter shopping guides into new retail talents with online customer acquisition and marketing capabilities, supplemented by online operations, to build its own e-commerce system." Under such a company strategy, Li Jiaqi stood at the forefront of live streaming.

3: Xinxuan

In 2018, Xin Youzhi founded the Xin Youzhi Yanxuan brand. Among the top anchors, only Xin Youzhi's company is vertically engaged in live streaming, but judging from the current GMV, it has been quite successful. Xin Youzhi's Kuaishou top anchors such as Shishida Piaoliang and Dandan are the largest live streaming family on Kuaishou.

4: Chenfan

Founded in October 2016, Chenfan is positioned as a multi-brand fast fashion group driven by celebrities + AI, and is committed to creating an online celebrity economic ecosystem with "celebrity + content incubation + independent brands + e-commerce operations + cross-border resources" as the core. Chenfan has a huge celebrity matrix, with more than 260 signed celebrities, including Taobao TOP anchor Xue Li and model Lin Shanshan, with a total fan base of more than 270 million.

5: Yuyou Culture

Founded in 2016, Hangzhou Yuyou Culture is an MCN agency controlled by Handing Yuyou Media. It owns Taobao's top anchor Chen Jie Kiki, gold medal anchor Xing Kangli and star anchor Yang Di, etc. It has rich celebrity resources and ranked TOP2 in the Taobao list in less than half a year.

6: Yaowang

Yaowang Network was established in November 2010. In 2018, it merged with the listed company Saturday to become a top MCN agency. It is currently the only A-share listed company with the concept of live e-commerce. Yaowang has more than 100 signed celebrities and more than 10 signed stars, with a monthly exposure of more than 3 billion. Among them, the top anchors Yu Dagongzi, Li Xuanzhuo and the famous actor Wang Yaoqing are all very popular on the Kuaishou platform.

7: Nas

Founded in May 2016, Nas is a top online celebrity e-commerce live broadcasting organization. It specializes in cultivating and incubating online celebrities who broadcast live broadcasting around the entire industry chain of celebrity e-commerce. Compared with other broadcasting brands, Nas is one of the earliest organizations in the industry to specialize in e-commerce live broadcasting, and entered the Taobao live broadcasting platform in 2016. At present, Nas has incubated and signed more than 100 online celebrity anchors, among which Shangshang Sunny, Liu Gongzhu and other anchors are very popular on Taobao.

In 2019, Nas's annual sales exceeded 2 billion yuan. In August of the same year, it completed a tens of millions of angel round financing from SAIF.

8: Goumei

Jiaxing Goumei was established in April 2016 and is currently a well-known live broadcasting e-commerce service organization in China. Like Nas, Goumei is one of the earliest organizations in China to engage in Taobao live streaming, focusing on the fields of clothing and beauty. Since its establishment, it has incubated and established a strong KOL matrix. It has more than 200 contracted anchors, including Cheng Chengshi Xiaogu and Da Meihuan, who are on the top of the Taobao list, and has been on the list of Taobao live streaming TOP10 organizations for three consecutive years. In 2018, when live streaming had not yet become the latest trend, the transaction volume guided by Goumei's live streaming room had exceeded 1 billion yuan, and this figure was refreshed to 3 billion yuan in 2019.

Unlike other broadcast brands, Goumei does not have top anchors, but has achieved the ultimate integration of mid-level anchors. By continuously incubating and expanding the number of celebrities to create its unique celebrity matrix, and use it to serve brand owners. In 2020, the total number of fans aggregated by Goumei has exceeded 10 million, and the annual sales created by its stores has reached 1 billion yuan. On the other hand, Goumei has also moved towards a bigger pattern.

On March 10, Goumei completed a nearly 100 million yuan Series A financing led by Weimob, Huaying Capital, and Daohe Capital.

9: Ruhan Holdings

Established in 2001, Ruhan Holdings mainly adopts the business model of "Internet celebrity + incubator + supply chain". As of press time, Ruhan has signed 180 exclusive celebrities headed by Zhang Dayi and Chongchong, with a total fan base of nearly 300 million.

In 2019, Ruhan successfully listed on the Nasdaq in the United States, and three months later chose to step into the live broadcast trend. It has more than 10 celebrities focusing on the live broadcast field.

10: Make a friend

As a new anchor with goods in 2020, Luo Yonghao's achievements are impressive, and he has even had the momentum to impact the "number one brother of Douyin with goods". In his first live streaming show, the cumulative number of viewers exceeded 48 million, there were 900,000 orders, sales reached 780 million yuan, and the income from sound waves alone was close to 4 million yuan. From the public opinion on Weibo and WeChat Moments, we can know that many people who never watch live broadcasts went to watch his live broadcast room, which shows the strong appeal of Luo Yonghao. Eight months after the live streaming show, Luo Yonghao's Douyin fans exceeded 15 million, and the sales of his live broadcast room have been breaking records since July, reaching 520 million yuan in November.