It belongs to self-media. Douyin is full of individuals who make their own videos, which belongs to self-media. Especially in the environment of Web2.0, Douyin users can use the Douyin platform to conduct media.

Features of self-media:

1. Popularization and personalization. From "spectators" to "parties involved", every civilian can have his own "online newspaper" (blog), "online radio" or "online TV" (podcast).

2. Low threshold and easy to operate. For traditional media such as television and newspapers, media operation is undoubtedly a complicated matter, which requires a lot of manpower and financial resources to maintain. At the same time, the establishment of a media needs to be verified and inspected by relevant national departments. Its evaluation is strict and the threshold is extremely high, which is daunting and almost an "impossible task".

3. Strong interaction and fast dissemination. There is no limit on space and time. Thanks to the development of digital technology, we can operate our own "media" at any time and any place, and information can be disseminated quickly, and the timeliness is greatly enhanced.