There are three levels of revenue sharing between Douyin and guilds: 70%, 50% and 40%, and there are corresponding guild sound wave requirements for each level.

The revenue sharing ratio adjusted by the guild in the background is the revenue sharing ratio of the anchor's total turnover. For example, if the guild sets the anchor's revenue sharing ratio to 30%, the anchor's revenue is 100 yuan, and the guild rating is S, then the guild will receive 40 yuan and the anchor will receive 30 yuan.

This is the revenue sharing ratio between the platform and the guild. We understand that the revenue sharing ratio between Douyin and amateur anchors is the opposite, that is, amateurs can only get 30%.

Extended information

Douyin recently launched the

"p!ck plan

" for high-quality talents on the platform. The rating will be divided into five levels, from

"C-level

" to

"SS-level

", and a subsidy of 100-6000 yuan/piece will be given, which is quite sincere.

This plan is mainly for the official to tap potential talents and cultivate high-quality talents with creative ability who can be freely controlled by the official. It is still in the assessment stage.

For talents, earning video subsidies is obviously much higher than live broadcast income. Therefore, for Douyin talents above the head or even the middle waist, live broadcast is naturally not their first choice for monetization. Even for live broadcast talents such as Li Ge and Gao Huohuo, whether it is offline commercial performances or video advertisements, it is much easier to make money than live broadcast.