Baixiang coriander instant noodles are indeed difficult to buy in offline channels in some areas. There are mainly the following reasons:

1. Product positioning and sales strategy

Baixiang coriander instant noodles are mainly positioned in online channels such as online shopping and takeout. The production and operation are more focused on online sales, and there are relatively few offline traditional channels such as supermarkets.

2. Product novelty and niche

Coriander flavor is a relatively novel and niche flavor in the instant noodle industry. Traditional consumers have a low degree of acceptance and it is suitable for online precision marketing. Offline supermarkets and other channels are more likely to display hot-selling mainstream varieties with conservative flavors.

3. Brand awareness and channel resources

As an emerging brand, Baixiang cannot compare with the old instant noodle brands in terms of offline channel awareness and shelf resources, and it is difficult to obtain sufficient offline sales resources.

4. Regional differences

Consumers in different regions have different taste preferences. White Elephant Coriander Noodles may sell well in first-tier cities, but the demand may be insufficient in some third- and fourth-tier cities, resulting in regional differences in offline channel layout.

In general, as a new category in a niche market, White Elephant Coriander Noodles mainly relies on online and new channels for promotion, and the offline channel layout is still in the process of improvement. With the increase of brand influence, it may have a wider offline coverage in the future.