Marketing video is a marketing method for companies to put various short videos on the Internet in various forms to achieve certain publicity purposes. Short videos have made great breakthroughs compared to traditional information dissemination methods (text, pictures), and are a supplement to information dissemination channels.

Well-made and high-quality short videos can be widely disseminated on major social media in a very short time and achieve viral dissemination. The so-called short video marketing can be defined as: the marketer integrates the marketing information of the brand or product into the short video, and uses the medium of short video for social marketing.

It is different from traditional marketing. When users watch short videos, product information is conveyed to users unconsciously.

When users are interested in products or video content, they will actively share or place orders to purchase products, ultimately achieving the purpose of fission and drainage.