1、接广告。如果你做的是垂直领域的视频,比如美妆、测评、教程之类的,粉丝质量不错,评论转发量都可以,那么你可以选择这种模式。价格方面一般可以按粉丝量定价或者一条视频一口价,按粉丝定价,一个粉丝2-6分钱;一口价可以一条视频数十万。植入广告形式可以是软植入等巧妙的方式进行品牌合作营销,或者可参考其他卖广告的视频来做。
2、导流其他平台,在其他平台赚钱
可在自己的个人主页介绍里放微信号、微博号、微信公众号等等,为微商产品导流,进一步增强粉丝互动,还可以在朋友圈推广产品,现在大多数人每天基本上都会查看微信朋友圈。
3、直达淘宝做同款产品
抖音降低开放购物车的标准,很容易申请购物车功能,可以直接链接到淘宝。抖音达人可以用视频形式,直接引导用户到抖音橱窗购买视频同款产品。
4、开直播卖产品和粉丝刷礼物
这种变现就跟直播平台的变现模式一样了,如果你的是精准粉,开直播时多介绍产品,跟粉丝互动,有意向的粉丝会问在哪里买,然后在直播时不断地重复购买方法。比如,有个朋友开直播卖黄杨盆景,他把造型很好看的黄杨盆景放在他旁边,喜欢的粉丝会问价格,黄杨盆景一般100元以上。抖音刷礼物也是一种变现手段,抖音上的音浪是由42音浪兑换6元人民币,也就是说提现比例是7:1,可以直接在“我的”选项中进入“钱包”兑换成人民币就行。
5、卖抖音号
如果不会操作其他变现形式,那么可以直接卖号来变现,但这种模式一般都是团队才能做的,一机一号,账号发布内容之前,先养号一周左右,然后批量做内容,一般粉丝做到20w左右开始出售,出售完之后,手机卖掉,重新买手机继续做号。市场价目前泛娱乐的粉丝为1-5分钱,垂直类目账号粉丝在5-10分之间,精准粉丝更贵,1元以上。
1. Accept advertisements. If you are making videos in vertical fields, such as beauty, evaluation, tutorials, etc., and the quality of fans is good, and the number of comments and reposts is OK, then you can choose this model. In terms of price, it can generally be priced according to the number of fans or a fixed price for a video. The price can be priced according to the number of fans, 2-6 cents per fan; the fixed price can be hundreds of thousands per video. The form of embedded advertising can be soft implantation and other clever ways to carry out brand cooperative marketing, or you can refer to other videos selling advertisements to do it.
2. Divert traffic to other platforms and make money on other platforms
You can put WeChat account, Weibo account, WeChat public account, etc. in your personal homepage introduction to divert traffic to WeChat business products and further enhance fan interaction. You can also promote products in Moments. Now most people basically check WeChat Moments every day.
3. Go directly to Taobao to make the same product
Douyin lowers the standard for opening shopping carts, and it is easy to apply for the shopping cart function, which can be directly linked to Taobao. Douyin experts can use videos to directly guide users to the Douyin showcase to buy the same products in the video.
4. Live broadcast to sell products and fans to give gifts
This kind of monetization is the same as the monetization model of the live broadcast platform. If you have precise fans, introduce more products during the live broadcast and interact with fans. Interested fans will ask where to buy, and then repeat the purchase method during the live broadcast. For example, a friend started a live broadcast to sell boxwood bonsai. He put a beautiful boxwood bonsai next to him. Fans who liked it would ask the price. Boxwood bonsai is generally more than 100 yuan. Douyin gifts are also a means of monetization. The sound waves on Douyin are exchanged for 6 yuan, which means that the withdrawal ratio is 7:1. You can directly enter the "wallet" in the "my" option to exchange it for RMB.
5. Selling Douyin Accounts
If you don’t know how to operate other forms of monetization, you can directly sell your account to monetize, but this model is generally done by a team. One phone, one account. Before the account publishes content, you should first maintain the account for about a week, and then make content in batches. Generally, you can start selling when the number of fans reaches about 200,000. After the sales, sell the phone and buy a new phone to continue making accounts. The market price is currently 1-5 cents for fans of pan-entertainment accounts, 5-10 cents for fans of vertical category accounts, and precise fans are more expensive, more than 1 yuan.