Cosmetics have always been a fast-moving consumer goods category, and there are many merchants on the Douyin platform who choose to sell cosmetics. However, if merchants want to run their stores in a healthy manner, it is best to understand the Douyin platform's cosmetics product release specifications to avoid regulating platform rules and affecting their stores. Here is a detailed explanation of the requirements that need to be paid attention to when publishing Douyin cosmetics, which are applicable to cosmetics published in the first-level categories of "maternal and child, personal care, and beauty".

1. Qualifications of Douyin cosmetics products

2. Requirements for the release of Douyin cosmetics

1. Definition:

Cosmetics refer to daily chemical industrial products that are applied to the skin, hair, nails, lips and other human surfaces by rubbing, spraying or other similar methods for the purpose of cleaning, protecting, beautifying and modifying.

2. Product information requirements:

3. Product shelf life requirements:

(1) Self-prepared and repackaged cosmetics shall not be released.

(2) Standards for near expiration dates:

Note:

(1) “Near expiration dates prohibited” products: Not allowed to be posted.

(2) “Near expiration dates available for sale” products: The words “Near expiration dates” must be written in the product title, and “This product is near expiration dates” must be prominently marked at the top of the product details page.

(3) If the national or regional near expiration standards are stricter than the above standards in these rules, the national or regional near expiration standards shall apply.

(4) Merchants should ensure that the number of days between the delivery date and the expiration date is not less than the above “Near expiration dates available for sale” standards.

(5) The delivery start time of near expiration products in these rules refers to the time when the logistics company system collects the products after the merchant has shipped them.

4. Product details requirements:

The following product details with “*” must be displayed:

III. Labeling standards for cosmetics