OZON's advantages are as follows:

1. The only multi-category comprehensive e-commerce platform in the Russian market;

2. Russia has 100 million Internet users, and the Internet coverage rate is as high as 85%. OZON's daily average UV: 5760000;

3. OZON logistics covers more than 130 cities, 2100 locations and 75% of local people in Russia;

4. Due to the comfortable shopping experience of users and high brand awareness, it enjoys high praise among Russian consumer groups;

5. Low operating threshold and free time for shopping. Ma Bao, students and office workers can all work part-time;

6. The platform is standardized, with few sellers, high profits, and no annual fees and deposits are required;

7. The APP and PC terminals coordinate with each other, and various promotion tools prompt the sale of OZON.

OZON's shortcomings are analyzed as follows:

1. The official customer service answers sellers' questions in a very official way;

2. Frequent updates of platform systems and policy rules (because the platform is currently in the development stage);

3. Due to the Russian cultural and language barriers, the website translation error in Chinese is relatively large and difficult to understand, unlike Amazon which has a complete translation system;

4. The efficiency of manual product review and manual payment is relatively low.