It is worth it.

Russian cross-border e-commerce is relatively easy to do now. Due to the gradual increase in online shopping users and the promotion between countries, cross-border e-commerce has great growth space and market potential.

Russia was once a country with economic sanctions, opaque legislation, a high proportion of poor consumers, and underdeveloped business culture in the eyes of many sellers. However, with the popularization of the Internet in the country, Russia currently has the largest number of Internet users in Europe, and consumers also have a strong interest in cross-border products. More than 90% of Russian users shop online, and the per capita GDP is growing. It is expected that by 2024, it will become one of the main forces of cross-border shopping in Europe. Therefore, many sellers now want to occupy the Russian cross-border e-commerce market.