一般抖音号都有数据分析。现在有很多人抖音玩了几个月,都不知道自己领域的潜在客户需求和喜好,天天盼着热门涨粉,也不知道为什么热门和不热门,为什么涨粉和不涨粉。
其实做抖音,数据分析也是很重要的一项,操作的每一个细节都是根据数据来判断,不断校正,我们上传视频之后会立刻观察每一项数据。在运营抖音号时,我们通过抖音的数据来调整内容方案,产品方案,引流方案,变现方案。数据分析我们的视频火不火,能不能上热门,上热门的概率是多少,这些是怎么判断出来的,说白了全靠数据粉丝+我们的第六感(感觉)+调整测试。
Generally, Douyin accounts have data analysis. Now many people have been playing Douyin for a few months, but they don’t know the needs and preferences of potential customers in their field. They look forward to gaining followers every day, but they don’t know why they are popular or not, why they gain followers or not.
In fact, data analysis is also a very important part of Douyin. Every detail of the operation is judged and constantly corrected based on the data. We will observe every piece of data immediately after uploading the video. When operating a Douyin account, we use Douyin’s data to adjust content plans, product plans, traffic plans, and monetization plans. Data analysis shows whether our videos are popular, whether they can become popular, and what the probability of becoming popular is. How are these judged? To put it bluntly, it all depends on data fans + our sixth sense (feeling) + adjustment tests.
When your Douyin account has more than or equal to 1,000 followers, you can enable data analysis.