Douyin Volcano is positioned in Dongguan because Dongguan is an industrial city with many factories and enterprises. The products produced by these enterprises have a wide influence across the country, thus attracting many young people to come here for employment and life. At the same time, Dongguan is also a fashion-forward city with many fashion brands and trendy culture, which has also attracted many young people to pay attention and join. As a short video platform with young people as its main user group, Douyin Volcano positions Dongguan based on its recognition and pursuit of the youth, fashion and vitality represented by this city.