"Characteristic" or "personalized" names are the most attractive. Because today's consumer market pays more and more attention to personalization and characteristics, these names can make people see the characteristics of the store at a glance and stand out in the fierce competition. In addition, these names can fully demonstrate the creativity and unique business thinking of the store owner and attract more potential consumers. If online stores can use these personalized and characteristic names to complement the products, it can increase consumers' purchasing desire and loyalty.