921购物节是抖音电商专属的购物节日,抖音921好物节在品牌营销上持续演绎着“懂你”。
通过与国民IP“开心麻花”合作,讲述短视频、直播、抖音商城、搜索四个购物场景下,抖音电商的“懂你”品牌形象。痛点挖掘精准,用户价值明确,让首个抖音921好物节获得了强大的用户认知。
921 Shopping Festival is a shopping festival exclusively for Douyin e-commerce. Douyin 921 Good Goods Festival continues to interpret "understanding you" in brand marketing.
Through cooperation with the national IP "Happy Twist", the "understanding you" brand image of Douyin e-commerce in four shopping scenarios, short videos, live broadcasts, Douyin Mall, and search, is described. The pain point excavation is accurate and the user value is clear, which makes the first Douyin 921 Good Goods Festival gain strong user recognition.