Mainly taking e-commerce as an example, the shopping festivals are:

1. 618: June of each year is the store anniversary month of JD.com. During the store anniversary month, JD.com will launch a series of large-scale promotional activities, with "Red June" as the publicity point, among which June 18 is the day with the largest promotion of JD.com. JD.com 618 was once promoted to another large national online shopping carnival that echoed Double 11. Now Taobao, JD.com, Suning.com and other online platforms have promotional activities on 618.

2. Double 11 Shopping Carnival: refers to the online promotion day on November 11 every year, which originated from the online promotion held by Taobao Mall (Tmall) on November 11, 2009. At that time, the number of participating merchants and the promotion intensity were limited, but the turnover far exceeded the expected effect, so November 11 became the fixed date for Tmall to hold large-scale promotional activities.

3. Double 12 Shopping Carnival: It is December 12 every year. Following the Double 11 of Tmall, JD.com and Suning.com, Taobao, JD.com, Suning.com and other major e-commerce websites have once again announced that they will launch the largest online shopping feast of the year on December 12, and will continue the "crazy rush for all". It is referred to as Double 12 or Taobao Double 12, JD.com Double 12, and Suning.com Double 12.