1. Basic principles for publishing product information in small stores

. Comply with national laws and regulations, as well as national policy and system requirements;

. Do not publish content that is inconsistent with the basic principles established by the Constitution, endangers national security, and harms national interests;

. Do not publish content that undermines national unity, ethnic unity, national religious policies, promotes cults, and undermines ethnic unity;

. Do not publish other content prohibited by laws and administrative regulations;

. Comply with social public order, social morality and public order and good customs, and ensure that the information released is true, reliable and has a source;

.Do not spread obscene, pornographic, gambling, violent, murderous, terrorist, or abetting criminal content;

.Maintain a fair and just business environment and ensure the legitimate rights and interests of all parties;

.Do not publish content that insults, slanders, or damages the legitimate rights and interests of others;

.Do not publish content that maliciously attacks the platform, damages the business environment, or engages in unfair competition;

.Do not publish content involving personal privacy, including customer phone numbers, addresses, and other related content;

The above rules are very important, please be sure to abide by them!

2. Basic specifications for the release of small store product information

.When publishing products, merchants must enter basic information based on the actual attributes of the products sold to ensure that the main information is true, correct, and valid. If there are any changes, they must be modified in a timely manner.

.Do not publish live broadcast products or lucky bag products with missing basic information.

.The description information of the product must ensure the consistency of elements in each section of the product page (such as product title, main picture, recommendation, detailed description, etc.).

.You cannot edit the key attributes of a product to make it another product.

.In the same store, the same product or service shall not use two different prices at the same time.

1. Product title

.It should include the product brand, product name, basic attributes (material/function/feature) and specification parameters (model/color/size/specification/purpose/item number), etc., and should not include other irrelevant brands and irrelevant information.

.It is not allowed to fabricate descriptions such as "original price, special price, wholesale price, lowest price, best price, factory price, promotion price".

2. Category requirements

The correct product category must be filled in according to the actual attributes of the product.

3. Recommendation

Exaggerated or misleading absolute terms such as "national level", "most xx", "first" shall not be used.

4. Purchase parameters (price/original price)

. It is prohibited to promote sales illegally by means of price fraud such as fictitious original prices.

. The price of goods must be set correctly and shall not be adjusted at will.

. The actual price of goods shall not be falsely marked high.

. False price reductions shall not be made during sales activities.

. Unauthorized price increases or early terminations during the event shall not be allowed.

5. Main picture of goods

. The relevant display pictures shall be clear and easy to identify.

. All main pictures shall not contain any text or watermarks other than the brand logo. The first main picture must be a real picture of the front of the main body of the product. The remaining auxiliary pictures shall include the side, back, flat and details, etc. The order is not mandatory.

. The main picture needs to show the product's multi-angle orientation pictures and product details. All main pictures shall not show the same angle.

.The number of products presented in the main picture must be consistent with the sales unit (product information), and the color, specifications, etc. of the products shown in the main picture must be consistent with the text description.

.Other products and objects unrelated to the products sold shall not appear.

6. Product details page

.The actual efficacy of the product must be described truthfully, and shall not contain false or exaggerated content, shall not involve descriptions of efficacy such as disease prevention and treatment, shall not show the effects of real people, shall not appear comparison pictures, and the description content must be consistent with the information on the outer packaging.

.Third-party information shall not be published, such as: physical store information, bank account number, QR code, non-platform link, non-platform watermark, non-platform contact information, etc.

.The price of gifts or services involved in promotional activities shall be true and clear, and shall not be fictitious.

.Promotional activities involve coupons, and the conditions for use shall be clearly stated in a prominent position.

7. Order package

.Bundling shall not be checked by default.

.The main combination form is color, size, series and other attributes.

.Unrelated products such as cross-brand, cross-category, and cross-series shall not be bound under the same SPU.

.If the product involves box packaging, the details of the products in the box must be clearly stated in the sku information.

.Do not deliberately publish evasive information, such as using SKU to attract traffic at a low price.

.Do not publish products in unconventional quantity units. For example: the normal specification of paper towels is in "packages", but it is sold in "sheets"; the normal specification of curtains is in "meters", but it is sold in "millimeters".