1. It is strictly forbidden to share information about goods that are prohibited from being sold or shared by national laws and regulations, and it is strictly forbidden to share information about goods restricted by the "Douyin Platform Prohibited Goods Catalog" (including but not limited to illegal and illegal goods, medicines, health products, medical devices and other goods);

2. Influencers should select high-quality goods information with real personal experience, and it is forbidden to share low-quality, counterfeit or three-no goods information;

3. The content of the goods information shared by the influencers shall comply with the requirements of the "Douyin Shopping Cart Goods Sharing Community Standards", and it is forbidden to publish false or exaggerated content that is inconsistent with the goods information;

4. For sharing of food and other goods related to the life and health of consumers, influencers should pay special attention and strictly screen to avoid misleading platform users and causing losses to third parties.

5. It is strictly forbidden to obtain false traffic in illegal ways such as brushing the list, brushing orders, and buying fans.

For behaviors that do not meet the above requirements, the platform will remove the illegal product information, remove the illegal video content, suspend or permanently close the product sharing function, ban the Douyin account, and at the same time, it will not be allowed to withdraw all unsettled and unwithdrawn product sharing commissions, etc., to resolutely safeguard the legitimate rights and interests of consumers. We will work together with everyone to create a green and healthy Douyin shopping cart sharing community.

Whether it is the lowering of the shopping cart threshold or the rectification notice this time, the platform’s intention is actually very clear, encouraging grass-roots sales, but you must be careful to grasp the degree.