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Do all gifts given on Douyin e-commerce belong to the anchor?

| 3Person Answer

1 不一定,取决于主播和平台之间的协议和政策。

2 一些抖音电商平台会与主播签订合同,规定刷礼物的分成比例。有些平台会让主播获得更大的收益,而另一些则会收取更高的平台服务费。

3 一般情况下,主播能够获得一部分或全部礼物的收益,但也有可能存在一些不公平的情况,例如主播与平台的协议不合理或平台恶意克扣主播收益等。总之,抖音电商平台和主播之间的协议和政策会直接影响礼物的归属,消费者在购买时需注意平台和主播的相关规定。

Professional answer

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电商创业观察

电商相关的教程、资讯、爆料、内幕、趣事、求助...

1 Not necessarily, it depends on the agreement and policy between the anchor and the platform.

2 Some Douyin e-commerce platforms will sign a contract with the anchor to stipulate the sharing ratio of gifts. Some platforms will allow the anchor to obtain greater profits, while others will charge higher platform service fees.

3 Generally speaking, the anchor can obtain part or all of the profits from the gifts, but there may also be some unfair situations, such as unreasonable agreements between the anchor and the platform or malicious deductions of the anchor's profits by the platform. In short, the agreement and policy between the Douyin e-commerce platform and the anchor will directly affect the ownership of the gifts, and consumers need to pay attention to the relevant regulations of the platform and the anchor when purchasing.

电商观察

江湖人不说江湖事,电商人只说电商事!——资深电商操盘者,带你解读电商!

The presenters get half of the gifts in Douyin live broadcast room, and the rest belongs to the platform.

金婵新电商学堂

『金婵新电商学堂』直播电商行业深耕者,积累大量人脉资源,跟着金婵洞察企业直播本质,每天get一个短视频运营技巧。

The platform will deduct 55% and the presenters will only get 45%!

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