To sell books and attract attention on short video platforms, you can follow the following steps to create an account:

1. **Select a platform**: First, choose a short video platform suitable for selling books, such as Douyin, Kuaishou, Xiaohongshu, etc.

2. **Positioning content**: Determine the positioning of your account, such as focusing on a certain type of books (such as novels, self-help, education, etc.), or focusing on a specific audience group (such as students, parents, business people, etc.).

3. **Create an account**: Register and set up your account information, including username, avatar, introduction, etc. The username should be concise and easy to remember, the avatar should be professional, and your selling points and advantages should be clearly stated in the introduction.

4. **Content planning**: Develop a content plan to ensure that the video content is relevant to your books and target audience. It can include book introductions, reading experience, author interviews, sharing of reading tips, etc.

5. **Video production**: Produce high-quality video content. Pay attention to the video quality, editing, music and subtitles. The video content should be attractive and easy to understand.

6. **Interactive marketing**: Encourage viewers to participate in interactions, such as asking questions, commenting, liking and sharing. Reply to comments regularly to build good audience relationships.

7. **Cooperative promotion**: Cooperate with other short video creators or opinion leaders to expand your influence.

8. **Regular updates**: Keep updating content frequently and regularly to maintain audience attention.

9. **Use tags and topics**: Reasonably use popular tags and participate in topic challenges to increase the exposure of videos.

10. **Analysis feedback**: Regularly analyze video data and audience feedback to optimize content strategy.

11. **E-commerce functions**: Use the e-commerce tools of short video platforms, such as live streaming and product showcases, to facilitate viewers to buy books.

12. **Continuous learning**: Pay attention to industry trends, learn from other successful cases, and continuously improve your content creation and marketing capabilities.

Through the above steps, you can effectively establish and operate a book selling account on the short video platform, attract potential customers, and gradually expand sales.