Douyin officials have not clearly given the calculation method of weight or the factors that affect the weight. However, after a long period of practical operation and data analysis, it is concluded that the following points distinguish the weight of different Douyin accounts:

1. Zombie account

Zombie account: When the number of views of the video you posted is less than 100 for a week, it can basically be determined as a zombie account. The Douyin weight of this account is almost 0.

2. Account to be recommended

Account to be recommended: 7-10 videos posted in succession, the number of views continues to be between 3000 and 5000, and 200-300 likes, such an account is a to-be-recommended account. At this time, your Douyin account weight is still relatively high, and the system will identify your account as an account to be recommended and put it in a traffic waiting for recommendation. At this time, you must insist on posting high-quality original content, don't rush, and participate more in topics or related activities initiated by Douyin officials to increase the interaction rate of your account.

3. Numbers with mid-stream restrictions

Numbers with mid-stream restrictions: If your previous playback volume was several thousand or tens of thousands, and suddenly the playback volume of 5-7 videos in a row dropped significantly, this means that your account may have violated regulations, such as posting advertisements, moving videos, shua fans, shua likes, etc., which caused Douyin to downgrade your account and stop recommending it. This is also the reason why some people were doing well and suddenly had no playback volume.

So when everyone posts works on Douyin, try not to post advertisements, try to be original, and try to avoid some illegal operations that will cause the account to be downgraded, thereby wasting previous efforts and losing more than the gain.

A large part of the reason why Douyin accounts are downgraded during operation is that they post blindly without understanding the operating mechanism of the Douyin platform. Some people use Douyin as a circle of friends and post all kinds of content. This is a taboo for Douyin operations with high vertical requirements. In general, they don’t know how to maintain an account, which requires slow training!