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Ten ways to make money on Douyin?

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关于抖音挣钱的十种方法是

01品牌/商家自播

不管你是大品牌还是小老板,只要你有自己的产品,你就可以通过抖音拍摄短视频、做直播进行卖货。

亦或是你把粉丝引流到微信私域里面,卖自制的一些农货、手工产品都可以。

抖音对于品牌方,农副产品,以及手艺类的产品是比较有好感的,扶持力度也很大。

所以,只要你自己货源品质、价格、服务有优势,完全可以自己卖。

02达人/素人带货

如果你自己有好货,但是卖得不够好,你还可以去找知名的达人和素人帮你带货,直白点就是帮卖。

尤其是对达人来说,不仅能赚链接费(广告费)、还有产品成交的佣金。

而对于素人来说,其中延伸出一个生意,就是做素人资源的整合。

如果你手上有1000个人5万粉丝以内的素人宝妈,你也能赚到钱。

03招商团长

有些老板自己有货源,但找不到好的主播资源或者自己根本就不重视抖音。

那你就可以作为中介来服务商家和带货达人,你组织商家的产品放到平台上来推广,从而赚取服务费和成交佣金。

如果做过淘宝的招商团长,对这个业务模式就很容易理解了。

04无货源带货

如果你既不是厂家,也不是达人,但是还想卖货。

第四种方式就比较适合你,直接做无货源的带货,抖店店群。

核心逻辑就是,依靠自己生产大量的内容,在短视频里面植入产品。

比如目前主流的服饰PPT账号、图书号、商业财经语录号、都是这种玩法。

通过批量剪辑各种企业家在采访、会议等场合中的经典演讲,然后直接挂上管理、创业、营销、育儿、情感、历史等相关的书籍。

05付费投流卖货

想要在抖音上卖货,是不是还可以用更简单的方式来做呢?

玩过二类电商的朋友,或者在公众号、百度、淘宝花过钱做过直通车等投流模式的商家,应该更简单粗暴一点来卖货。

为啥还要辛辛苦苦拍短视频呢?

用户的消费需求每天都在的,每天都有人在抖音上卖日用百货、服饰酒水、数码家电等产品。

那直接做产品投放页卖货就行了,只要RIO跑正,就可以一直投流。

哪里有流量,哪里就有需求,哪里就有成交!

最后38位,即将涨价!

06抖音代运营

如果你认为自己在抖音起号、带货有一套成熟的方法论,且具备实战拿到结果的能力,那你也可以选择DP(抖音代运营)的模式。

抖音代运营和TP不同,DP涉及了抖音的培训、账号代投、代拍短视频、店铺代运营甚至包含了产品的组合。

基于不同的业务类型,可以收取代理费、成交费、培训费等等。

07同城团购

在抖音既可以做线上的电商卖货,还可以做本地生活服务。

所以对于本地商家来说,就可以利用抖音来做宣传。

如果相信自己有能力可以自己拍短视频,也可以找同城达人来探店推荐。

对于本地同城团购的服务大家也不要局限于餐饮领域,对于住宿、休闲SPA、汽修、眼镜、景区汽车、房产、招聘等领域的商家同样都适用。

08知识付费

抖音上最近做知识付费的镰刀有很多,但做知识付费、搞培训、做社群、招代理,依旧是最有效的变现手段。

所以你如果在某一方面比较专业,无论是资源、技术、人脉、认知等,就有机会来抖音试试。

比如抖音上有教人怎么写字的,怎么做PPT的,怎么做设计的等等。

09广告变现

这一点在某种程度上只适合在某个领域比较有影响力的博主,至少满足了抖音星图接广告的条件了。

但是真能靠广告变现赚到钱的还是头部的玩家,对于只有几万粉的小博主来说,太难了。

10秀场直播

这种变现如果按照以前疯狂的时候,从收入上来说,完全可以吊打广告和带货。

有许多博主靠PK,一年就能赚上千万。

但现在有了一定的监管政策,收入上是会受到一定影响的,但还是可以做的。

对于个人来说,要么靠才华,要么靠颜值,尤其是美女靠唱歌、跳舞就可以了。

对于机构来说,核心就是物色更多有潜力的主播做工会,赚平台的打赏和分佣。

Professional answer

L

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

Ten ways to make money on Douyin

01 Brand/merchant self-broadcasting

Whether you are a big brand or a small boss, as long as you have your own products, you can use Douyin to shoot short videos and do live broadcasts to sell goods.

Or you can divert fans to WeChat private domains and sell some homemade agricultural products and handmade products.

Douyin has a good impression of brands, agricultural and sideline products, and handicraft products, and its support is also very strong.

Therefore, as long as you have advantages in the quality, price, and service of your own goods, you can sell them yourself.

02 Experts/amateurs bring goods

If you have good goods, but they are not selling well enough, you can also find well-known experts and amateurs to help you bring goods, or to put it bluntly, help sell.

Especially for experts, they can not only earn link fees (advertising fees), but also commissions for product transactions.

For amateurs, one of the businesses is to integrate amateur resources.

If you have 1,000 amateur mothers with less than 50,000 fans, you can also make money.

03 Merchants Group Leader

Some bosses have their own sources of goods, but they can't find good anchor resources or they don't pay attention to Douyin at all.

Then you can serve merchants and goods-carrying experts as an intermediary. You organize merchants' products to be promoted on the platform, so as to earn service fees and transaction commissions.

If you have been a Taobao merchant group leader, it is easy to understand this business model.

04 No source of goods to bring goods

If you are neither a manufacturer nor an expert, but still want to sell goods.

The fourth way is more suitable for you, directly do no source of goods to bring goods, Doudian store group.

The core logic is to rely on yourself to produce a large amount of content and implant products in short videos.

For example, the current mainstream clothing PPT accounts, book accounts, business and financial quotation accounts, all use this method.

By batch editing various entrepreneurs' classic speeches in interviews, meetings and other occasions, and then directly post books related to management, entrepreneurship, marketing, parenting, emotions, history, etc.

05 Paid investment and sales

If you want to sell goods on Douyin, can you do it in a simpler way?

Friends who have played second-class e-commerce, or merchants who have spent money on public accounts, Baidu, Taobao and other investment modes such as direct trains, should sell goods in a simpler and rougher way.

Why do you still have to work hard to shoot short videos?

Users' consumption needs are there every day, and people sell daily necessities, clothing, wine, digital appliances and other products on Douyin every day.

Then just make a product launch page to sell goods. As long as RIO runs correctly, you can keep investing.

Where there is traffic, there is demand, and there is a deal!

The last 38 digits will be increased in price soon!

06 Douyin agent operation

If you think you have a mature methodology for starting an account and bringing goods on Douyin, and have the ability to get results in actual combat, then you can also choose the DP (Douyin agent operation) model.

Douyin agent operation is different from TP. DP involves Douyin training, account investment, short video shooting, store operation and even product combination.

Based on different business types, you can charge agency fees, transaction fees, training fees, etc.

07 Group buying in the same city

On Douyin, you can sell goods online and provide local life services.

So for local merchants, you can use Douyin for promotion.

If you believe that you have the ability to shoot short videos yourself, you can also find local experts to visit stores and recommend them.

For local group buying services, you should not limit yourself to the catering industry. It is also applicable to merchants in the fields of accommodation, leisure SPA, auto repair, glasses, scenic area cars, real estate, recruitment, etc.

08 Knowledge payment

There are many sickles on Douyin that have recently made knowledge payment, but knowledge payment, training, community, and agent recruitment are still the most effective means of monetization.

So if you are more professional in a certain aspect, whether it is resources, technology, connections, cognition, etc., you have the opportunity to try Douyin.

For example, there are people teaching how to write, how to make PPT, how to design, etc. on Douyin.

09 Advertising monetization

To a certain extent, this is only suitable for bloggers who are more influential in a certain field, at least they meet the conditions for Douyin Star Map to accept advertising.

But the top players are still the ones who can really make money by advertising monetization. It is too difficult for small bloggers with only tens of thousands of fans.

10 Live Shows

If this kind of monetization is as crazy as before, in terms of income, it can completely beat advertising and bringing goods.

Many bloggers can make tens of millions a year by PK.

But now there are certain regulatory policies, and income will be affected to a certain extent, but it can still be done.

For individuals, either rely on talent or appearance, especially beautiful women can rely on singing and dancing.

For institutions, the core is to find more potential anchors to form unions and earn rewards and commissions from the platform.

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