Now, many brands use these two steps to make popular products on Douyin:

1. Find KOLs to bring topics

For example, participate in many Douyin challenges, use 3-5 experts to bring topics and bring heat

2. Cooperate with Douyin KOCs and amateurs to spread the volume and spread widely

After KOLs bring heat, use 100-1000 Douyin KOCs to participate in spreading the volume and support the topic, and then continue to fuel the topic through brand promotion to stir up the topic

This trick can quickly make the brand get high exposure in a short period of time, especially when the brand product is less well-known.

Because of the black box effect of Douyin's algorithm, from the later data, KOCs and amateurs have very strong ability to bring goods. For example, in November last year, among the top 50 Douyin sales list, 37 people had less than 1 million fans.