According to the latest data, Douyin sales account for a considerable proportion on the Douyin platform. Douyin sales refers to a business model that promotes and sells goods through the Douyin platform, including live streaming sales, short video sales and other forms. The popularity of Douyin sales is mainly due to the huge user base and strong social communication effect of the Douyin platform. According to statistics, Douyin sales have become an important sales channel for many brands and merchants, accounting for a considerable share of advertising and promotion on the Douyin platform. With the continuous development and innovation of Douyin sales, it is expected that its share on the Douyin platform will continue to increase.