First of all, O2O means Online To Offline, which means online ordering and offline services; this can combine offline business opportunities with the Internet, making the Internet the front desk of offline transactions. Douyin is a short video social software and a traffic entrance. But first, you have to be able to attract traffic. Therefore, the premise of Douyin marketing is that you have a large number of fans and become an Internet celebrity.

Secondly, you need to have a physical store to guide online traffic to offline consumption, so there must be a detailed guidance model or method. However, short videos like Douyin are not very interactive, which is different from official accounts and Moments, and the interactivity is poor.

Finally, Douyin marketing is only a part of O2O, and the focus is on attracting traffic. How to bring traffic offline requires other tools or methods.